South African Ad Showing a Black Child as a Dog Causes Outrage

The first you see a woman watching television with the boy lying across her lap. She strokes him like a dog and feeds him popcorn with her fingers.

It then shows the boy bringing the woman a newspaper as she eats breakfast in bed. She rewards him with a piece of food.

AND THEN she lets him lick her fingers and gives him crumbs as she eats a dessert.

The scene switches to the dining room where you see her eating , the young boy crouched on the floor below her (like a dog), looking up. She gives him straps of food from her plate -- feeding him like a dog.

A message is then displayed: "The average domestic dog eats better than millions of children," before asking for donations to Feed a Child.  

CNN reports that  television commercial that prompted complaints for its portrayal of a white woman feeding a young black boy like a dog will not be formally investigated, South Africa's advertising watchdog has ruled.

The Advertising Standards Authority (ASA) says it is satisfied the actions of the organization behind the advert, Feed a Child -- which has withdrawn the commercial and published a formal apology -- address complainants' concerns.

Click here to view the commercial