Dwayne “The Rock” Johnson brings his brand to TV in the TNT reality competition show, “The Hero.”

Set to premier in the summer of 2013, “The Hero,” (a working title), pits 10 housemates against one another in missions that will “test their brains, their brawn and even their morality,” TNT says. Johnson will serve as mentor and executive producer along with Dany Garcia, his production partner.

The network has ordered eight episodes from Ben Silverman’s multimedia entertainment studio, Electus and 5×5 Media, and the show plans to use social media extensively, seizing on Johnson’s 10 million fans on Facebook, Twitter and YouTube.

Viewers will vote each week for the contestant they consider to be the most heroic.

“Dany and I couldn’t be more excited to enter into our first official foray in TV production,” Johnson said. “‘The Hero’ speaks to everything I believe in when it comes to challenging ourselves, to becoming better people every day and to making the right choices while growing from the wrong ones.”

“The Rock is the embodiment of ‘The Hero’ and an inspirational superstar with an unwavering moral compass,” said Ben Silverman, founder and chairman of Electus. “‘The Hero’ will deliver on his brand as an incredible action-filled series that test the limits of real people in extraordinary circumstances while also activating the Rock and Turner’s audience with seamless digital and social media tie-ins.