Cash Money Records to Cash Money BOOKS??? Awww Damn!

Cash Money Records honchos (and brothers) Ronald Williams and Bryan "Birdman" Williams are opening up shop in the book business. Their plan is to use the same techniques that helped build their Cash Money Content imprint, such as selling books at concerts and holding red-carpet launch parties.

Cash Money is looking to put out five or six books a year, and to use such creative marketing techniques as having authors produce viral videos. Atria Books will also market and distribute the books.