SNOOP DOGG: Suing Colt 45

Snoop Dogg’s happy to lend his likeness to brands looking to gain some cool cred — as long as they can reach for their wallets when it comes time to pay up.

The West Coast legend is suing Colt 45 after failing to properly compensate him for a 2011 endorsement deal for a new fruit-flavored malt beverage called Blast.

Among the terms for Snoop giving his co-sign was a provision that if Pabst Brewing Co. ever sold off Colt 45, Snoop would get to cash in. Last year, the brewer did just that, selling off the iconic malt liquor company for $700 million to Oasis Beverages, which based on Snoop's claim would entitle him to a cool $70 million. (TMZ)

Say What:

    He’s basically gonna get a $70 million bonus without lifting a finger.

    Whoever’s handling Snoop’s business deals is pretty smart.

    $700 million’s a lot of money for a company known for selling cheap 40s.

    Did Billy Dee get a deal like that too?

~memba this