'Selma' director Ava DuVernay shocked after her Barbie doll sells out in minutes

Ava DuVernay is high demand — as a Barbie doll.

The “Selma” director was immortalized by Mattel in a limited-edition doll, and the toy sold out Monday just minutes after going on sale.

“Sold out on Barbie collection, I'm told,” the 43-year-old tweeted. “What the hell is going on? #bananas #nuts #whoa.”

In April, Mattel released six special-edition Barbie dolls to celebrate six “sheroes,” including DuVernay, Kristin Chenoweth and Emmy Rossum, honored at Variety’s Power of Women Luncheon.

The Barbies were originally created as one-of-a-kind pieces to be auctioned off by the celebs to benefit the charity of their choice.

But after fans took to social media expressing a desire to buy their own “#AvaBarbie,” Mattel made the doll available for sale on its website.

"Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so. Wild + wonderful," DuVernay tweeted Sunday, adding that proceeds would benefit the charities Colors of Change and Witness.org.

Demand was so high for DuVernay’s Barbie likeness that the $65 doll sold out in less than 20 minutes.

But fans will have another shot of scoring it, with the doll also made available for purchase Monday afternoon on Amazon.

Fans took to social media to share their joy about #AvaBarbie's success, with many also expressing frustration about how quickly the doll sold out.