A Nelson Mandela-inspired line of sportswear bearing the number of his Robben Island prison cell, 46664 Fashion, will be launching in the United States soon. The collection debuted last year, but was only available in Africa up until now.
The company has landed a deal with Dallas-based Company B US Inc. to bring the boldly hued men's, women's and children's apparel to the U.S. and Canada.
“The designers are very much in tune to the vibrant nature of South Africa, whether it’s bright colors or a shweshwe print,” Aaron Patton, chief executive officer of Company B told WWD.
The line will launch at 46664fashion.com on July 18, which will be Mandela's 94th birthday, and will be in stores by the holidays.
The company has landed a deal with Dallas-based Company B US Inc. to bring the boldly hued men's, women's and children's apparel to the U.S. and Canada.
“The designers are very much in tune to the vibrant nature of South Africa, whether it’s bright colors or a shweshwe print,” Aaron Patton, chief executive officer of Company B told WWD.
The line will launch at 46664fashion.com on July 18, which will be Mandela's 94th birthday, and will be in stores by the holidays.
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