Nas unveiled his lifestyle-based website 12Society.com on Tuesday. The service, which sends a package of four to six products chosen by his "style board" to subscribers, costs $39 per month, but the contents of the package a worth a minimum of $125. The materials sent could include anything from a shirt to a bowtie to a pair of headphones.

Nas's "style board" features basketballers Blake Griffin and Kevin Love, ex-football player Michael Strahan, pitcher Tim Lincecum, Nick Cannon and, of course, Nasir Jones.