MY NAME IS ... B CUP?

This is bizarre ... A lingerie company in Sweden makes their employees wear a nametag that not ony has their name on it -- but their bra size.

The company, called Change, decided to do this three years ago -- the idea being that it would help customers to determine their own bra size. Um, OK.

But now the Change workers are fighting back with a lawsuit. They say it's demeaning to walk around displaing the size of their chest. (Not to mention uncomfortable if they run into a customer outside of the store.)

The CEO of the chain told a paper in Sweden, The Local, that she didn't see a problem with it, and that it is optional. However, a worker claimed that when you started working for the company you received paperwork stating that the nametage -- with bra size -- must always be worn in the workplace. Stay tuned ...