MICHAEL JACKSON: Details on Pepsi Promotion

Pepsi's deal with the estate of Michael Jackson starts later this month. It begins with special 16-ounce cans with a dancing Michael that enable fans to scan codes by smartphone to download remixed tracks from the album Bad. Besides the digital music, the beverage giant promises live events and "digital opportunities" to get merchandize tied to the album's 25th anniversary.

While Jackson famously appeared in Pepsi commercials, some marketing experts question the use of a dead artist as part of the soft drink's new campaign -- especially as it's titled, "Live for Now." --Mike McCann

Sources: USA Today, Associated Press