Female Founder Crowned As Miller Lite Tap the Future $200,000 Winner

Ayla Bystrom-Williams spent years experimenting with a probiotic kombucha tea, a fermented drink that has gained widespread appeal among health-conscious enthusiasts. Under the auspices of her upstart micro-business, Honeymoon Brewing, Bystrom-Williams has crafted a crossover beverage that combines the health properties of the kombucha with raised alcohol content more typical of beer.

Thanks to an innovative kombucha-beer hybrid flagship product plus a spot-on business plan pitch, her Santa Fe, New Mexico-based Honeymoon Brewery was named the grand-prize winner of the 2016 Miller Lite Tap the Future competition. The company took home $200,000 following two rounds of rigorous live pitching, which included FUBU Founder and brand marketing guru Daymond John, from ABC’s Shark Tank.

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