Bulletproof Bookbags??? Is this what we've been reduced to???

Sales of bulletproof backpacks for schoolchildren are through the roof days after a masked gunman's rampage left 20 kids dead at a Connecticut elementary school.

Parents began snapping up the high-tech bookbags Friday, the same day of the Sandy Hook Elementary School massacre, Elmar Uy of the Massachusetts-based armor company BulletBlocker told the Daily News.

In fact, the sudden spike in sales is how Uy, vice president of business operations, found out about the shooting.

"Part of my daily activity is to monitor the numbers," he said. "I was seeing numbers I'd never seen before and I thought it was a glitch. Our web traffic was ten times more than normal.

"I turned on the TV and there it was on CNN."

BulletBlocker's child safety backpack is on sale for $199.99.

They also sell shields that start at $175 - bulletproof inserts that can slide into backpacks, laptop bags or purses. They add about 20 ounces - it's just like tossing a bottle of water in your bag, Uy said.

The company has seen a 300 to 400% increase in sales since the tragedy.

What do you think about this?