Focused On Urban Issues, Nightlife, & Kenny Smoov
According to a new report published by Nielsen, African-American TV viewers have the juice when it comes to influencing networks' programming and advertising.
Black viewers carry so much weight due to the amount of TV watched -- 37 percent more than other demographics -- and buying power to the tune of nearly $1 trillion. And black viewers are 44 percent more likely than others to create a social media profile, making for a more communal viewing experience.
Still, networks are rarely comfortable featuring black casts, and cable channels lean heavily on reality series like the Real Housewives of Atlanta, Real Husbands of Hollywood, and Love and Hip-Hop. But the runaway success of breakout hits like Scandal, Empire, Black-ish and How to Get Away with Murder may force network execs to re-think things.
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