Django Dolls: Genius or GTFOH?

Have you ever wanted a slave doll as a kid? What about a slave master doll?

Quentin Tarantino thinks you do.

Django has grossed over $100 million since opening Christmas Day. It’s even earned several Golden Globe nominations. Now the companies behind the film want doll replicas of the main characters to whup some ass in the toy market.
Last fall, the National Entertainment Collectibles Association, Inc. (NECA), in tandem with the Weinstein Company, announced a full line of consumer products based on characters from the movie. First up are pose-able eight-inch action figures with tailored clothing, weaponry, and accessories in the likeness of characters played by Foxx, Kerry Washington, Samuel L. Jackson, Leonardo DiCaprio, James Remar and Christoph Waltz. The dolls are currently on sale via Amazon.com.

A press release announcing the deal stated that the line was similar to the retro toy lines that helped define the licensed action-figure market in the 1970s and that the collection will include a full apparel and accessories line. At the time of the announcement, NECA president Joel Weinshanker said the company was “very excited to bring the stellar cast of Django to life and honored to be working with another Tarantino masterpiece.” [The Daily Beast]

Racist or marketing genius?