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Brand guidelines are a set of tools and rules on how to use your branding elements. The guidelines are used by designers, writers, and anyone else usingA brand guide is a document that compiles all rules for the use of creative assets and messaging across all media and channels, providing consistency and Put simply, a brand book (or brand guide) is an outline of your brand's mission, image, and core values. Above all else, it is the brand's very identity, A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and