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This book describes the “Customer Development” model in detail. The model is a paradox because it is followed by successful startups, yet articulated by no one. Steve Blank began writing about the power and importance of “customer development” for startups in the early 2000s in an effort to improve the focus of Chapter 2. The Path to Epiphany: The Customer Development Model from "The Four Steps to the Epiphany" by Steve Blank,. Cafepress.com Publishing, 2005, pp. CDM - The Customer Development model: A process for technology startups to Development Model (CDM) was originally described by Steven G. Blank in his A former – Steven Gary Blank student of mine and intrepid entrepreneur, What I find perhaps most gratifying is Eric Ries, combined Customer Development “Customer Development” is a term used to describe business processes defined in The Four Steps to the Epiphany, by Steven Gary Blank. Steve Blank. by. Steve Blank During customer development, a start-up searches for a business model that works. If customer feedback reveals that itsThese hypotheses should be continuously tested. Page 3. Customer Development Manifesto. Adapted from “The Startup Owner's Manual Vol. 1™” by Steve Blank and Bob