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The classic guide to copywriting, now in an entirely updated fourth edition. This is a book for everyone who writes or approves copy: copywriters, Find many great new & used options and get the best deals for The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly He cut his teeth as a business-to-business copywriter back in the late 1970s and early 1980s, but in more recent years, he's taken on literally hundreds ofBeing artistic in nature, advertising writers naturally like ads that are aesthetically pleasing, as do advertising artists. But just because an ad is pretty Bly, Robert W. The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. p. cm. Includes bibliographical.