Merchandising terminology pdf

a marketing director a marketing ploy a marketing strategy a point of sale a price cut a scheme / a strategy a shelf a stock shortage a survey a voucher an advertising campaign an age group the packaging the supply. USEFUL VERBS. to attract to benefit to cost to offer to position to recall to supply to succeed to withdraw ©Englishfornoobs.com Marketing Terms. Analytics - The discovery and communication of meaningful patterns in data. B2B - Short for Business-to-Business. Describes companies that sell to other companies. B2C - Short for Business-to-Customer. Describes companies that sell directly to customers. A/B test. This is the process of comparing two variables of the same content to determine which version performs better.. It can be used with ads, emails, landing pages, call-to-action (CTA) buttons, and more. An example of A/B testing would be using two different colored "Buy" buttons on your website and measuring which one creates more sales. Download Free PDF View PDF Download Full PDF Package Translate PDF Fundamentals of Marketing Glossary of Marketing Terms and Concepts Account A specific category of financial information such as sales, labor expense, or cash; also can refer to a specific customer who owes the business money for credit purchases. Here's a brief overview of marketing communication fundamentals. Be sure to watch the video clip in this section to see these concepts illustrated. THE FOUR P's OF MARKETING Product: goods and services, whether bottled water or car insurance. This 'P' includes a product's design and development, as well as its branding and packaging. Bot automates the task that human does-source-slideshare. A computerized program that crawls or visits websites. Because of such activities, Bot is also known as a "crawler" or a "spider". Bot is a Software that automates those tasks that usually human being does. Part 1: 1-2 Terminology for Visual Merchandising and Display Terminology defined for "Defining Visual Merchandising and Display". Accent Lighting: lighting technique that emphasizes, highlights, spotlights, or focuses on specific areas of the store, merchandise displays, or focal points of a display Therefore, a total of 52 per cent of shoppers were receptive to the influence of merchandising. To summarise: (1) Some customers will buy from a category from which they had no prior inten- tion of making a purchase. (2) Other customers will have decided, prior to store entry, to buy from a given product category. A predisposition towards a person or object based on cultural mores and values which is a precursor of behaviour. Balance of payments. A measure of all economic transactions between one country and all other countries. Barter. The direct exchange of goods and services between two parties, often without cash considerations. Basis trading. This glossary defines key terms used in this book and more generally in service marketing and management. For a broader coverage of marketing terms, see the glossaries in marketing management texts such as Philip Kotler and Kevin Lane Keller, Marketing Management, 12/e (Upper Saddle River, NJ: Prentice Hall, 2006) or consult the American Marketing The higher the CTR percentage, the more people went through. CTR is essential for many parts of the Digital world. 3. SEM - Search Engine Marketing. Search Engine Marketing (SEM) is a method that companies can get higher placement on search engines by bidding on search term