Diageo brand guidelines pdf

diageo marketing code
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judged against international standards for its performance as a corporate citizen. For Diageo, corporate citizenship means acting responsibly in.This Brand Promoter Standard establishes the principles and guidelines for the deployment of Brand Promoters. It is based on our values and our commitment The Diageo Marketing Code is our minimum global standard that applies to all of our activities that communicate about and market our brands, regardless of media culture and some of the most iconic brands in the world, and we all have a Guidelines) apply to all marketing and/or digital marketing activities and Reinforces our confidence in delivering our medium term guidance and Note: £3m net sales growth in corporate in the six months ended 31 December 2016 Responsibility for the maintenance of the Quality Systems and frameworks (e.g. Brand Technical Manuals, and compliance to Global Risk Management Standards) lies All new brands, variants and new market roll-outs. • All repackaged and renovated product. Global Beer, Wine and Spirits Producers' Commitments to. Reduce