Campbell and bailyn's boston office pdf add-on

Case: Campbell and Bailyn's Boston Office: Managing the Reorganization Executive summary: This case was about issues that Ken Winston, the regional office manager Campbell and Bailyn's Boston Office faced with as a result of the two recent changes in organizational structure and performance management system to react to the dynamic of the industry and market. Ken Winston, the regional sales manager at a securities brokerage firm, has reorganized his generalist salespeople into "Key Account Teams" (KAT), to increase sales of specialized, higher-margin fixed income products. Winston is also implementing a new corporate performance management system. To help improve coordination between sales and marketing, Winston must solicit feedback from marketing CAMPBELL AND BAILYN'S 2 Campbell and Bailyn's Boston Office Implementing change in the structural frame of an organization is essential in promoting the performance of individuals from various departments. According to Bolman & Deal (2017), "The structural frame emphasizes the importance of formal roles, traditionally defined by a title and a job description" (p. 181). Campbell and Bailyn's Boston Office: Managing The Reorganization Situation Analysis My name is Ken Winston I'm the regional sales manager for the Campbell and Bailyn's (C&B ) Boston office since 2003. Prior to that I was bonds salesman for 20 years. Because of recent trends that have been happening. I introduced two changes in … Continue reading "Campbell and Bailyn's Boston Office" Eight Steps of Kotter's Change Management Execution are - 1. Establish a Sense of Urgency 2. Form a Powerful Guiding Coalition 3. Create a Vision 4. Communicate the Vision 5. Empower Others to Act on the Vision 6. Plan for and Create Short Term Wins 7. Consolidate Improvements and Produce More Change 8. Institutionalize New Approaches