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BoP Marketing - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Marketing Strategies. BOP market and by BOP income segment. The graphics representing the data are scaled, but show accurately the relative urban and rural spending. BoP marketing and distribution strategies provide business opportunities to companies as well as an opportunity to improve the food and nutrition security of an PDF | The Bottom of the Pyramid (BOP) has emerged as one of the overriding ideas in business. Mindful of the irresistible attention BOP has engrossed. The book Bottom of the Pyramid Marketing: Making, Shaping and Developing. BOP Markets is a culmination of the effort of many scholars to put their best minds The 4 billion people at the base of the economic pyramid (BOP)—all those with incomes below $3,000 in local purchasing power—live in rela- tive poverty. TheirPractical implications – The paper provides managers with insights on identifying key strategic marketing requirements that enhance their engagement of the BOP.